Our Story
Fishingfins
By George Plihal
Fishingfins was born from a simple yet powerful vision: to revolutionize the fishing experience and share the world-class fishery of Guatemala with anglers everywhere. Founded by George Plihal, a Guatemalan-born angler with deep roots in the pristine waters of Guatemala, Belize & Miami the brand began with one mission—make offshore fishing smarter, faster, and more accessible.
George spent his childhood and early years fishing under the Caribbean sun and along Guatemala’s legendary Pacific coast, the Billfish Capital of the World. After decades on the water, he noticed two things:
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Anglers needed a better, faster way to change trolling lures.
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Many anglers had no idea just how extraordinary Guatemala’s fishery truly is.
Both challenges sparked a movement.
Innovation That Changed the Game
Determined to solve a common frustration in the sport—slow, inefficient lure changes while trolling—George engineered a breakthrough system: Snap On Lures.
Our patented design allows anglers to instantly switch skirts and lure heads without ever unrigging from the main line.
The result?
✔ Faster changes
✔ Lower costs
✔ More time in the strike zone
✔ A more exciting, efficient day offshore
After rigorous testing and relentless refinement, Snap On Lures earned three U.S. patents—a testament to true innovation, craftsmanship, and performance.
Sharing the Best Fishery in the World
As Fishingfins grew, so did the demand from anglers wanting the same waters where George learned to fish. This evolved into a second mission:
connect anglers from around the world with unforgettable fishing trips to Guatemala.
Through exclusive partnerships with the top fishing lodges, captains, and boats, Fishingfins now offers premium, curated experiences in the world’s most consistent billfish destination. Whether chasing blue marlin, sailfish, mahi or tuna, guests get access to the elite operators George personally trusts.
A Family-Built Brand
Our journey would not have been possible without the unwavering support of George’s family—his wife Cristina, and his children Nicholas, Mathias, and Camila. A special thanks goes to Dave Fournier, fisherman, classmate, and attorney, whose expertise was essential in securing our patents.
The Fishingfins Mission
Today, Fishingfins represents two passions united:
🎣 Innovative USA-crafted offshore lures that change the way the world fishes
🌊 5-star Guatemala fishing trips that deliver the ocean’s most unforgettable moments
Whether you’re booking the trip of a lifetime or elevating your gear with our patented Snap On Lures, Fishingfins gives you the tools, access, and confidence to catch smarter, fish stronger, and connect deeper with the sport you love.
Join us as we continue redefining what’s possible—one innovation, and one big catch, at a time.
I am proud to introduce the Snap On Lures to the market.
FISHINGFINS
"Snap On Your Lure Color"